About Us
In 2014, our partner Rihanna, an archaeologist from Edinburgh, visited Pakistan from the UK and was looking for high-quality products. However, she couldn't find suitable options in the market. She reached out to her friend, Mr. Ali, a certified licensed naturopath from a family with a 100-year legacy in herbal and naturopathic practices. Mr. Ali, who already had a successful export business shipping natural and organic ingredients to the US, Europe, and UK, collaborated with Rihanna and another friend, a doctor, to create a product that met their standards. This marked the beginning of our brand, founded by three like-minded individuals passionate about natural health and wellness.
Clean beauty shouldn’t be confusing, scary, or too expensive to be yours. For us, clean beauty means formulating without endocrine-disruptors, chemicals that can trick your hormonal system and affect key functions like growth, metabolism, and reproductive systems. We create skin-caring and deep-understanding formulas that reveal your inner excellence. Our products are born of ancient rituals, developed with Pakistani craftsmanship, and powered by the best of modern skin science.
We avoid using any known allergens or irritants in ways that could potentially harm skin. No parabens. No phthalates. No fragrance. Just happy skin. Our skincare solutions are developed for all skin types and skin tones through the unique lens of skin of color. We're committed to providing you with the most natural and effective skincare solutions, free from harsh chemicals and artificial ingredients.
Our products are 100% pure, and while they may take some time to deliver the best results, we assure you that the wait will be worth it. We're happy to be here with you on the journey to being ever-better. Clean isn't a trend, it's our standard. We care deeply about what goes into our products and what our products go into. People and the planet matter to us, and that shows up in every formula, every bottle, every decision.
